Virgin Mobile, a unit of British communications group Virgin Media , has launched youth focused services in India through telecom operator Tata Teleservices .

It expects to get 5 million subscribers over the first three years with special value-added services and handsets priced at 2,000-5,000 rupees ($50-$125), as the Virgin Group Chairman Richard Branson said at a news conference.

“This is Virgin Mobile’s seventh launch globally and Virgin’s largest investment to date in India,” he said, without specifying financial details.

Virgin operates its phone services business as a mobile virtual network operator, or MVNO, which, unlike other phone firms, does not have to own any radio spectrum or telecom infrastructure. India’s department of telecommunications, or DoT, currently does not allow companies to operate as MVNOs in the country.

Virgin Mobile USA Inc., a joint venture between the Virgin Group and US’ third biggest wireless operator, Sprint Nextel Corp., was launched in 2002 and serves around five million Americans, primarily between 14 and 34 years of age. Two years later, the Virgin Group and Bell Mobility formed Virgin Mobile Canada.

With the Tata alliance, Virgin will gain a foothold in the world’s fastest growing mobile phone market, which adds at least eight million phone customers every month, without having to invest in and operate a phone network on its own.

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